Danielle Olson

Lo and Behold

Today I viewed Lo and Behold at the Ashland Independent Film Festival! The film took an in-depth look at how our society and way of life has become increasingly dependent on the internet to function. I enjoyed the film and found it to be really informative; however, the plot line…

Data and Customer Service

I work for Million Air Medford. The company makes money selling fuel; But our actual product is customer service. How do we provide such high levels of customer service?! DATA! I found a couple super helpful tips on http://blogs.informatica.com/2016/01/22/data-design-culture-three-ingredients-great-customer-service/#fbid=mltkJtJvPXb about managing data and using it to strengthen the customer service…

Inbound Marketing

According to Wikipedia, “Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.” I know Wikipedia…

Email Marketing

Junk email sucks. It’s real annoying. But as a Marketer, I’m always hearing about the importance of E-Blasts and email marketing. So now I’m faced with a challenge: How do I make an email marketing campaign that I, myself, wouldn’t be annoyed with? I had come up with a few…

Aviation and Social Media

Aviation. Is. So. Cool. I mean General aviation. Not commercial aviation. (Well, I’m sure some people are fascinated by mass transportation air travel. But I’m not. I like the private stuff.) Anyway. Almost five years ago, I got a job in aviation as a customer service rep. About two years…

Display Advertising

Display advertising is basically an ad that is displayed on a website. The problem with display ads is that viewers are getting tired of seeing them; So advertisers are getting more creative about forcing viewers to see the ads, And viewers are getting more creative about navigating around ads, or…

Mom and Marketer

I have always wanted to be a stay at home momma and have a million Jesus-Loving babies running around. Even in high school, I didn’t give a lot of thought to career paths or what I wanted to when I grew up, because I was convinced that I’d be married…
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