Danielle Olson

My day, today.

Good gravy, my life is cool. Dani: 'You've never taken me flying.' Pilot: 'Let's go.' Dani: 'This weekend.' Pilot: 'Right now.' Dani: 'I'm working.' Supervisor: 'Go!' Dani: 'Well if you all insist!' Here is the first of many a shameless selfie; Staring myself and our trusty Cessna. Doesn't she look…

Standardization

In the last class, we were asked what we would have liked to be taught in Middle/High School, that would have better prepared us for our college experience. I mentioned that I think less standardization, overall, would benefit students in they're education. For example, we are told our entire lives…

Personas

I've never thought about making personas for the different targets at work! We target a lot of different people, because every account at Million Air is vastly different. In some cases, the owner or passenger makes the decision to come to our location. In other cases, it's up to the…

Marketing Panel

Today I attended the Marketing Speaker Panel at the Hannon Library at SOU! I got a lot of great tips from the speakers, I was primarily interested in hearing from the Digital Marketing Manager for Lithia and the Social Media Specialist for Harry and David, because those are the two…

Sales Funnel

http://blog.hubspot.com/sales/the-sales-funnel-is-dead-infographic suggests that the traditional sales funnel might be dead. Where all customers used to enter the sales funnel at the same location, and proceed through the sales funnel via the same paths in the same ways, The internet and especially social media has changed things up. Customers can now…

Film Festival Marketing

After attending the screening of Lo and Behold at AIFF, I began thinking about all of the marketing tactics we had discussed in class. Most specifically, landing pages on print materials. I can't help but wonder how effective these landing pages really are. When I receiveĀ a piece of marketing material…

Google Analytics

When I began marketing for Million Air Medford, I took over the website. This was terrifying, because I knew nothing about websites. Still, I know very little aside from content management. (If you look up the website, please don't judge me on it. I'm in the process of having someone…

Open, Authentic, Transparent

The topic of 'Open, Authentic, Transparent' really resonated with me last week. My career dream is to see a shift in marketing tactics in America. I would love to see our society move away from using 'sex sells' techniques in marketing and advertising to using more creative tactics. And I…