Sunday Funday.

I love finding blogs about aviation AND marketing! This one was cool: http://www.aviationmarketing.aero/2016/01/18/where-are-the-best-marketing-opportunities-for-2016/ Because it says the same things we learn in class! Optimize for mobile Location-based marketing Context behind content Social Media drives search Mobile apps evolving Pop-ups drive conversion It also said that user-generated content gets more results…

Personalized Magazines.

So. This. Is. COOL. TAM Airlines FB stalked all of it's passengers on a flight and created a 100% customized inflight magazine for each passenger! TAM did this by integrating FB Connect into the ticket purchasing process, Which gave them access to likes and preferences and all the data! Each…

Uber and Helicopters

I read that Uber is getting in on helicopters! http://www.aviationmarketing.aero/2016/03/04/uberchopper-and-the-coming-age-of-helicopter-ride-sharing/ This is pretty cool. It's just like calling an Uber cab, But much more expensive and way more exciting. People are mad about it, of course, because helicopters can go pretty much everywhere; Which means noise pollution can go pretty…

New Hire

Recently I was brought into the hiring process at work, So I think it's interesting to hear about the hiring practices of other companies. At our company, the hiring procedure is more corporate than just grabbing a beer; Just because of the nature of the business and the culture that we…