I love finding blogs about aviation AND marketing!
This one was cool: http://www.aviationmarketing.aero/2016/01/18/where-are-the-best-marketing-opportunities-for-2016/
Because it says the same things we learn in class!
- Optimize for mobile
- Location-based marketing
- Context behind content
- Social Media drives search
- Mobile apps evolving
- Pop-ups drive conversion
It also said that user-generated content gets more results that brand-created content.
Which makes sense, since you want to be open, authentic, and transparent.
I don’t want to get all mushy gushy, but it’s pretty exciting having a teacher who actually knows what he’s talking about.
- Dani 😉 🙂 😀