I’ve been working in marketing for about two years, now.
It. Is. So. Fun.
Except that I’m primarily self-taught.
So it’s hard to feel SUPER confident in a lot of what I do, because I’m not really sure if it’s right or not.
So I love reading Marketing blogs from people who actually know what they’re doing, and use all sorts of fancy lingo and terminology that I don’t fully understand yet.
For instance, ‘Affiliate Marketing.’
In the blog post http://www.missyward.com/affiliate-marketing-what-is-it-anyway/, Missy Ward explains what affiliate marketing is, how it can be used, and who is using it.
(Everyone from local mom-and-pop stores to Apple computers can be successful in affiliate marketing.)
The definition she gives is that affiliate marketing is “Selling Stuff You Don’t Own, To People You Don’t Know and Earning a Commission Each Time They Buy From You.”
Basically, as an affiliate, you market another company to your readers and followers. If a reader or follower uses your marketing efforts to buy, click, or engage with the company your promoting, you get paid.
With traditional advertising, fees are paid up front, before the success rate of the ad can even be measured.
In affiliate marketing, fees are paid based on the success of the ad, which is calculated when there is a sale, click, or impression.
Affiliate marketing can sometimes get a bad rap, because there are lots of people out there who will abuse the technique or use it in annoying and undesirable ways. However, when affiliate marketing techniques are done correctly, they can boost sales, exposure, brand recognition, and influence for both retailers and affiliates.
Missy Ward also provides a list of helpful affiliate marketing tools, which are free to anyone for use, in another blog post at http://www.missyward.com/free-affiliate-marketing-resources/
An example I found that utilizes affiliate marketing objectives is www.datingadvice.com which offers dating advice, as the name states, and also refers readers to other dating websites such as Match, eHarmony, etc.
- Dani 😉 🙂 😀